If you missed it on Sunday night, I highly recommend you watch this fab programme on speeches and speech writing...
http://www.bbc.co.uk/iplayer/episode/b00jt42v/Yes_We_Can!_The_Lost_Art_Of_Oratory
Some really good principles you can apply to copywriting, like considering the character of the person who's writing and finding key words/phrases that your audience responds to.
Article worth reading too:
http://news.bbc.co.uk/1/hi/magazine/7981471.stm
This programme is being followed by a new series for young speech writers. Look out for it on BBC.
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