The Copy Book
How 32 of the World's Best Advertising Writers Write Their Advertising
http://www.amazon.co.uk/Copy-Book-U-K-Alastair-Crompton/dp/2880465931
An oldie but a goody. A real inspiration. Borrow it, buy it, ask Santa for it. Just read it. It features some of the world’s greatest-ever writers and gives a unique insight into their approach to writing, the techniques they use and features some of their best work (one shown below). It’s packed with ideas we can all use. A real insight into the craft of copywriting.
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